Nike Dunks – Nike Dunks Hits the Top, Albeit Strangely

Strange are the ways of markets and stranger are the marketers themselves. Yes, I am referring to how Nike Dunks was introduced in the market way back. If you didn’t know, here it is: Nike, the makers of Nike Dunks and later Nike Dunks SB had no intention to sell it across the board or across the USA. The simply signed up a few ordinary college basketball teams whose uniform colors obviously differed hugely. Nike Dunks, the new brand they wanted to introduce, were in as many colors as the uniforms were. To put how the market reacted to this mildly, Nike dunks was a runaway success by the end of the season.

If you think for a while, it gets clearer than any day. There are not many teenagers in the whole of America that don’t have a pair of Nike Dunks in their wardrobes irrespective of his or her allegiance to one sport or the other. Although Nike intended and made the shoes for basketball players, it struck cord with skateboarders more prompting the release of specific shoes made especially for them. It is no surprise, going by the special features both the brands had, like lightweight low profile outer soles made particularly with the needs of basketball moves like blocking and pivoting in mind. It was made to win from the day one. Doesn’t this fact give a hint that Nike has master minded this from the beginning?

Nike Dunks are selling like hot cakes right now; and since its reintroduction a decade ago, both Nike Dunk SB and Nike Dunk have done well to erase the old rustic memories of basketball shoes that the older generation used to wear, creating a sort of cultural icons more relevant and contemporary. This was definitely nothing short of creating a fashion mania. Contrasting colors in unimaginable combinations coupled with some smart reverse stitching and technological prowess made them the darling of the markets overnight. You can’t forget the contribution of Nike Dunks’ lower outer sole profile, which Nike carried onto Nike Dunks SB later to their resounding success.

When Nike Dunk SB was planned, Nike had skateboarders’ specific needs in mind and as if they wanted to create hoopla, Nike Dunk SB was released in limited numbers which further stirred up the 'trendy' teens’ imaginations. The Nike Dunks’ breathtaking designs, hypnotic colors, technological exuberance and historical importance within sneaker culture have led it overnight celebrity status.

When success and opportunities cometh calling, they come from anywhere and this is precisely what happened with both Nike Dunks and Nike Dunks SB. Nike Dunks, made for basketball became shoes of choice with skateboarders; and no one needs introduced to the skateboarders’ famed fashion preferences.

Way to go for Nike Dunks that just weigh over three ounces of leather and six ounces of rubber! Nike, hats off to unconventional marketing methods, your efforts have smothered beliefs that only high profile launches succeeds. We remember nothing succeeds like success.