Recent digital market reviews

Recent digital market reviews
Tag: digital cameras, music player, SLRS camera, Bluetooth
MP3,MP4,WI-FI,digital market,
1: Digital cameras
Consumer appetite for digital cameras so far this year has grown twice as fast as expected, as buyers replace older models at cheaper prices.
Global digital camera shipments are expected to grow by about 15 percent this year, double its previous forecast of 7.5 percent, reversing a trend of declining growth seen over the past four years.
Cameras are becoming a kind of fashion item, a trend made popular by tiny mobile phones and Apple iPod digital music player.
Similarly, the digital camera has become a personal, low priced item, whose sales are now more driven by impulse than utility, especially in the United States, Japan and Europe.
This year was the first that we had a lot of color cameras, a lot of them under $200.Noting the trend toward more choices than just black or silver gadgets. I think that is resonating with consumers.
At the same time, the report showed that the average number of cameras in each camera-owning home has remained flat from 2006 at 1.4. I ti is suggested consumers are replacing their cameras at a faster rate than expected.
Single-lens-reflex (SLR) cameras, favored by professionals and photography enthusiasts, will be more of a driver of the total market than previously thought as prices decline.
Average prices for all digital cameras, ranging from entry level point-and-shoots to SLRs, are expected to slip about 13 percent this year to $307 from $352 in 2006.
Demand for digital cameras, primarily those made by market leaders, Canon Inc, Sony Corp and Eastman Kodak, should remain strong for the critical holiday shopping season.
It boosted its growth outlook through 2011, with total units shipped seen at 138 million, up from an earlier expectation of 123 million. Prices are expected to decline to about $250 on average.
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Bluetooth
Bluetooth had another successful year in 2006, and it will have continued success in 2007, led by its increasing penetration into mobile phones. However, market growth for Bluetooth products is beginning to slow, and it will see some complications arising from integration trends and new Bluetooth standards hitting the market, the high-tech market research firm says. The market for Bluetooth chips is also in flux.
The Bluetooth silicon market is beginning to see some consolidation, as larger silicon vendors add new capabilities, such as Wi-Fi and GPS, to their chip portfolios, either by internal development or acquisition.The goal is to create combined radio silicon that is being demanded by mobile phone vendors.
Growth of Bluetooth devices will increase by 34% in 2007, slowing from the recent past.
Wireless chip companies are seeking to offer integrated radio chips with Bluetooth, Wi-Fi, GPS, and FM.
New low power and high data rate Bluetooth standards will emerge over the next two years
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Messaging market in South america
Messaging services are becoming an important source of revenues for mobile operators and a considerable growth is likely in the messaging services market during upcoming years. This significant growth is a result of the content strategies of the carriers, promoting the messages not only as a tool of communication, but also as entertainment. The market earned revenues of $2.4 billion in 2005 and is estimated to reach $7.8 billion in 2011.
According to analysis demand of messaging services are likely fostered by the stronger competition, marketing strategies and stronger advertising campaigns, especially multimedia messaging services (MMS) due to the accessibility of enabled handsets. The main issue that is likely to drive the mobile messaging market in the future is the competitive circumstances in each country.
During their process of expansion, the two major mobile companies in Latin America continue to define the path and continuity of this market. In some countries, new companies are stabilizing, and in others, several fusions and acquisitions are taking place. Each country is experiencing different situations and thereby creating new movements in the market.
Considering these facts, not only is a stronger competition likely in the pricing issue, but high-developed marketing campaigns are likely to be stabilised to gain market share. However, in some countries, prices are lower than before and the pricing war is allowing a highly competitive market.
"High prices and low offer of attractive plans can obstruct the growth of the markets causing a lower usage of the technology," explained Crujeiras. "Moreover, despite agreements that have been consolidated between operators for these types of services, there are still restrictions for MMS."
The major opportunities are localized in offering high-quality plans for the young users. Despite this, there are still other markets to explore and different services to offer, especially in the short message service (SMS) and MMS markets, such as enterprise messaging, as well as easier communication or more appropriate applications. Operators need to have a strategy to reach other segments instantly so users can normally access services such as SMS and MMS.
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