Ranking in Google, Yahoo, Alexa

As we are aware that Alexa is also search engine involved in the ranking of various websites on the basis of amount of the visitors, it is required to download the toolbar of Alexa for improving the ranking here. The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users. People are of the view that Alexa is the authenticated site for grading the websites according to their performance online. The traffic ranking in Alexa is determined by the users, which use Alexa toolbar. So it becomes difficult to measure the traffic of the other users going to our website. Now the users which have not installed Alexa toolbar were showing low Alexa ranking inspite of the fact that of website that has doubled or even tripled their uniques, hits and page views. So it is viable that Alexa could be a good measure to see where you would rank among the other websites of the world, but they are not the end. The Google Page Ranking system also is similarly showing the ranking results in the websites. Fortune hotels in Gurgaon, Calicut and Ahmedabad is showing top ranking on Google, Yahoo and MSN search engines with key words like business hotels, budget hotels, leisure hotels, etc. But on the other hand it is showing a low ranking in Alexa. Visit alexa traffic details to see ranking of fortunehotels.in. We have downloaded the toolbar of Alexa but inspite of that the ranking is not showing an improvement. We are making efforts as required according to the instructions but are not succeeding. We would like to know the way out.