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The impact of Commonwealth Games on Tourism
Being able to bring in the 2010 CWG, Common Wealth Games, to Delhi, the National Capital Territory (NCT) as the host country has been a big boost for brand India. Delhi stretches for 1483 km, skimming border areas of States of Haryana, Rajasthan and Uttar Pradesh and the contact ability of CWG (Common Wealth Games) Delhi 2010 on tourism is obviously expected to help build and establish better, stronger and enviable resources and image for the host city, its surrounding areas and the country at large.
How far this impact of the Commonwealth Games on tourism will be felt can only be determined after this great sporting event, scheduled for October 2010, comes into full spirited force; bringing along with the pleasures of the games, a greater scope for allied industries and ministries that look towards sports tourism as a smart card to enhance their own lot. Some of these include marketing, advertising, education and hospitality sectors that are looking forward to introducing a new India for the sportspersons, their respective entourage and other global visitors to the country.
While knowing the time frame beforehand for the CWG is a definite advantage for the ministry of culture, tourism, transport and industrial development, there are many related ministries wanting to also jump the band wagon to use the CWG as a base for developing greater public relations with domestic, regional and international representatives at the CWG for their industry.
Since the Olympic and Commonwealth Games are the second largest sports events held in modern times, going by the fact that other cities that have hosted the CWG have recorded major spurt in tourism, Indian tourism sector is also looking forward to this chance of their country playing host to the CWG and it getting a worthy chance at presenting newer, vibrant youth-appeal for their motherland. Some examples for novel cultural showcasing and successful gift-wrapping done by tourism sectors having played host to CWG before are global interest segments like adventure, spa or spirituality tourism, as evident in the case of earlier hosts of world sporting events: Beijing, China and Barcelona, Spain benefited from hosting the Olympics while Manchester, UK and Melbourne, Australia received greater tourist inflow during and after playing host to CWG 2002 and 2006, respectively.
