Nintendo Wii: enter the arena

After tasting sweet success with their earlier gaming console Nintendo GameCube, the Japanese multinational corporation – Nintendo now aims to take the surreal world of video gaming to people previously untouched by this revolution. Their latest gaming console – the Nintendo Wii is not only likely to eat into the shares of other two giants – Microsoft's X-Box and Sony's PlayStation 3, but also open up new areas of opportunity for the video gaming industry as a whole.

The Nintendo Wii – the latest gaming console of the company features a wireless controller with three dimensional motion detection capabilities. This kind of game control are produced for the first time, on a commercial basis. Thereby, video gaming is no longer about feverishly pressing 'control' and 'action' keys, but to simply guide the wireless controller as in the real world. This pointing device can detect motion and rotation in three dimension, so while driving your car at 150 mph, you simply turn the wireless control instead of pressing 'left' or 'right' for that drift you need to slide through a sharp turn!

This real feel of a game can attract many first timers to the gaming domain, thereby substantially increasing the market size. Ad campaigns like “Wii would like to play” have brought in people across a wider demography – from children to parents and grandparents into the realms of video gaming. No wonders, the Nintendo Wii has already outpaced one of the gaming giants in terms of number of units sold world wide.

Built wise, the Nintendo Wii is the smallest console of the company till date. The console is merely 44 mm wide and 157 mm tall. The systems weighs just 1.2 kg which makes the Nintendo Wii, the lightest of all three major seventh generation gaming console. The Nintendo Wii has an optical media drive that accepts both 12 cm Wii Optical Discs as well as Nintendo CameCube Game Discs.