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Spice Up your Auction Pages to Make the Most of your DVD Auctions

In some cases there will be two separate auctions for the exact same DVD in the exact same condition, but one will sell for twice as much as the other. Why is this? It is all about the look and the presentation of the product.

Look at it this way, if you were going to buy a new car would you want to buy it from a guy in an alley, or from a knowledgeable salesperson at a car lot. You would much rather buy a product from a knowledgeable professional. The same thing can be said for buyers on Ebay. They want to buy from a professional rather than out back in an alley.

I am not saying that you can't store your DVDs in the back of your car (although the sun might ruin them, but totally your choice on that one), but you should appear on your Ebay auction as a professional. Buyers want to know they are buying from a reliable dvd distributor that will be around to take care of any problems that may arise.

There are three key ingredients for creating auction pages that sell - the item pictures, the description and the auction page layout. Without these key ingredients, you aren't maximizing the potential of your eBay sales.

Let's first discuss the auction description. The name of the DVD and the year it was released does not constitute an auction description. A great auction description will include a brief synopsis of the film, the special features of the DVD, the length of time, and the price (especially if it is well below retail price).

The more you tell people about the item up for auction, the more likely they'll be to bid on it. It is also important that you check your description for grammatical errors, as these can be very damaging to your credibility.

While the item description definitely plays an important role in the success of an auction, the images are just as vital. You want at least one great image to upload to your auction - preferably the cover of the DVD. If possible, get an image of the back cover and screen shots from the DVD if possible. As they say, a picture speaks a thousand words.

Last but not least the auction template used in Ebay auctions is vital to getting the best price and selling the DVD. You can have the best looking pictures and the most professional sounding description, but if the template is in disarray no one will want to go through the headache of looking at your auction page. Make for certain that your auction template is arranged in an orderly method and gives the impression of a true professional.

These are only three of the many variables that determine a successful listing from an unsuccessful listing. The time of day your auction is listed, the duration, auction title, and your feedback score also play an important part. If your not successful at first, try tweaking some more of these variables. Once you have the right combination, you can be just as successful as the top ebay sellers.
About Brent Crouch
Brent is the owner of Jillian Entertainment and author of Why the Lack of a Merchant Account Could Be the Death of Your Business. He has spent the last 3 years teaching others how to buy and sell wholesale dvds and showing how he took his startup business to over 1.5 Million Dollars in revenue selling CDs and DVDs.

View all Articles by Brent Crouch

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