What Would It Be: First Class Mail Or Bulk Mail For Your Postcards

One business owner asked a marketing analyst a question: is it better to send his postcard printing pieces via first class mail? Or would it be cost effective if the PrintPlace.com postcards were posted as bulk mail?

His answer? It all depends on what would be your purpose and need for your postcard printing project.

He further discussed the difference between a first class postcard printing mail and bulk mail:

A Standard Mail (or Bulk Mail) differs from a First Class postcard printing mail in two factors – (1) speed, and (2) available return service.

The Standard Mail often arrives to its recipient within 3 to 15 working days, while First Class has an average of 1 to 3 business days. This is according to the US Postal Service. In short, First Class postcard mail is better than Bulk Mail when it comes to getting your postcard printing project to your prospective clients.

Second difference is the availability of a return service in a First Class postcard printing mail. The US Postal Service offers a return service if you opt for first class. Standard Mail? Zero.

This is the reason why when you send 100 of your postcard printing pieces out as Standard Mail, you wouldn’t know if they have bad addresses or not because you would have no idea whatsoever. But with First Class, your postcard printing pieces with bad addresses would be returned to you with no additional costs. In addition, the US Postal Service would even forward your postcard printing piece even if your target client has transferred.

With Standard or Bulk Mail, it’s a different story altogether. It would be up to you to look for the bad addresses, assuming that not all of your target clients in your direct mail list still have the same addresses. And worse comes to worst, your postcard printing project that you spend time and money would just wind up as junk mail, hence, thrown in the trash.

So which is better for your business? Again, it all depends on your needs and requirements for your postcard printing project.

If you need to reach your target readers with your postcard printing pieces pronto! then First Class Mail is for you.

If you need to know whether you have bad addresses or not, and get your postcard printing project returned to you, then First Class Mail is for you.

If you don’t want to get your postcard printing project in the trash, it would be best to use First Class Mail for your postcard printing pieces.

Still, if you have a limited budget to work on, and the said factors do not affect you in any way, then definitely, the Standard (Bulk) Mail is the best option for you.

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