Its About Traffic Honey

If you are a webmaster, answer one question: what is it that you seek for your websites? If your answer is anything other than traffic, you should do some rethinking! Naturally, there can be other valid webmaster's wishes such as developing your site into an authority site, or generating revenue (can't fault that one). But, the backbone of prospering websites is traffic – lots of it. Relevant traffic. Traffic that converts. Traffic that is natural. But how can we get traffic? The first school of traffic generation relates to the fundamental dictum of "build a good mouse trap and the world will beat a path to your door." Of course there is bound to be significant doubt about what characterizes a "good mouse trap." But the idea has its merits. Use your promotion skills for your site and just watch, you will be able to generate traffic. But it is a sad state of affairs that instead of following the principal of "build a good mouse trap and the world will beat a path to your door," some website owners rely on "build and they will come." This is the passive approach to website traffic generation. Sure, following that logic you will get some traffic, but you are leaving a lot of money on the table. And that is not a good thing. Rather than spread yourself over many sites, you must focus on only as many sites as you can actively promote. Sounds like a bunch of common sense, right? Actually, it is not so common to see this basic principle being followed. Then there are those who will buy traffic. Ask a webmaster and usually they will find the idea of buying traffic revolting. This is on the grounds that many sites that sell traffic do it by using paid surfers, auto-surfing programs, pop-ups, pop-downs, etc. This only weakens the quality of the traffic so that it becomes nearly inconsequential. Of course, a terrific solution for traffic is search engines. In case you can get search engines to rank you decently, you can expect to get ample traffic from search engines. But focus on only the few big ones – Google, Yahoo, MSN, Ask probably constitute well in the excess of 90% of all search engine queries. Having great content on a terrific site, great navigation and many links from reputed sites is the ideal method of getting a good search engine rank.

The author Ajeet Khurana recommends Online Opportunity, Squidoo, and Search Engine Optimization Overview.