How to Design a Search Engine Friendly Website

Keeping SEO in mind when you design your site can make it much easier for you to get a good page rank and more traffic from day one.

Reciprocal Linking:
Reciprocal Links can be a good friend to the web master. By exchanging links with other webmasters you can get many websites to keep a link to your web site on their web sites and in return you have to put a link to their site on your web site. When the search engine indexes you site it looks and all the links on your site and it marks them on a list. The sites with more links to them are considered more important then sites with lower links back to them. Some webmasters have more then one website and what they do is put links on all of their sites to all the different pages of their other sites to make the sites seem like they have more links, this is called link farming.

Junk:
Thanks to those who would rather use what is known as "Black Hat" marketing techniques we can no longer open our emails without having to delete all the emails fro cheap pharmaceuticals and unsolicited stock tips, but it does not stop there. Now you have to worry when you do a web search that you may get to a spam site and not a site related to what you are searching for. Webmasters are now making sites with the purpose of bringing in traffic. When you go to the site all you find is some text that usually makes no sense at all and dozens of links and banner ads. These sites make money every time someone clicks one of those links. The site itself has no other purpose then to hold the links.

Writing:
What you write on your site is very important. The writing has to be good and it has to on topic. If your site if about carpets, you should be writing abut anything subject related such as carpets, rugs, cleaning, storing and anything else that you can think of about carpets. The search engines check ever word on your page and they take the keywords and use them to help determine when you will come up in a web search. Their are many free tools to check which keywords are stronger then others, maybe rugs gets 500 hits a day but carpets gets 1000. Then you would want to have more writing abut carpets.

Algorithms:
An algorithm is basically a mathematical equation. The search engines check over website on the internet every few weeks. It then tallies up how relevant your content keywords are compared to your Meta keywords, the basic design of the site and it counts all the links to your site. It then takes all this information and does what it does and then it comes out with your page rank. Then in another few weeks when it runs it again it will recalculate and re rank the site.

Ease of Use:
It is important to keep in mind when making the site that it needs to be easy to get from one page to another, and that everything is in a logical order to make things easy to find next time. How well the site is designed is a factor in your ranking.

By taking these things into account when building a new site you will make your live much easier.