Choosing your keywords, picking combinations

When you’ve finished working with a keyword tool, look at the final list to determine how popular a keyword phrase actually is. You may find that many of your original terms are not worth bothering with. You’ll also find other terms near the top of the final list that you hadn’t thought about.

It’s probably a very competitive term, which means ranking well on it would be difficult. You may be better off spending the time and effort focusing on another, more relevant term. It’s difficult to optimize web pages for a whole bunch of search terms, so if you optimize for one term, you won’t be optimizing for another, perhaps more appropriate, term.

Sometimes it’s a good idea to target terms lower down on your list, rather than the ones up top, because the lower terms include the higher terms. Suppose that you have a SEO Company London site and find the following list. The numbers are the predict numbers, the number of times wordtracker believes the term is used each day:

1829 Search Engine Optimisation
10987 Search Engine Marketing
1002 Search Search Engine Optimisation London
994 SEO Company London
665 SEM Company London UK
856 Search Engine Agency London
685 London SEO Agency

Notice the term Search Engine Optimisation. This is probably not a great term to target because it’s very general and has a lot of competition. But lower down on the list is the term Search Engine Agency London. This term is a combination of two keyword phrases. Thus, you can combine predict numbers. If you target search engine agency London and optimize your web pages for that term, you’re also optimizing for search engine.

Notice also the term Search Engine Agency London and the term a little lower on the list London SEO Agency, a term encompasses both of these terms: SEO Company London. Use the keyword analysis procedure I describe in this article, and you’ll have a much better picture of your keyword landscape. Unlike the majority of web sites owners, you’ll have a good view of how people are searching for your products and services.