Improve your Email Campaign

Don’t just hard sell to them

Though obviously you want to sell your products by using email marketing, if you only sell you will find that users will start to switch off. If you offer a bit more than just what products you have, you will see a constant reader base that will come to expect your email and will be more receptive to your messages. By doing this you’re laying the foundations for a successful, long-term campaign. Let the customer get to know you So you’re no longer just hard selling to them, good. But hold off from giving yourself that well deserved pat on the back just yet, there’s still some work to do.

Try to introduce your company’s personality into your newsletters.

Don’t just write in a formal manner and state facts; be friendly. This will bring you closer to the customer as you will go beyond just visual branding and customers will be able to relate to the company on a whole.

Be Consistent

The last thing you want to do is let the customer forget about you and your company. If you leave massive gaps in between your campaigns your recipients will have either lost interest in your product or will have forgotten that they signed up for your newsletter in the first place. Either way, it will lead to a higher complaint rate which will have an adverse effect on your sending reputation, and ultimately deliverability. Make it more interactive If you want to keep your recipients attention, try to do it by having different forms of interaction in the newsletter. Small things such as a quick survey can keep their minds focused on the whole newsletter opposed to a quick skim read. This will also allow you to grab some much needed information about your service or your customers habits that can help to shape future campaigns. “How do I get them to fill out the survey?” I hear you ask. Read on…..

Give them something

Everyone loves free stuff, and people will be much more inclined to spend a couple of minutes filling out a questionnaire if they have a golden carrot of “prizes” at the end of the questionnaire. Also if you keep offering prizes as a regular feature (perhaps not every issue), then you are guaranteed of repeat opens.Another helpful tip is to include the winner of any prize in the next newsletter. Not only does it validate that people can win your prizes, but also adds extra content to your newsletter. And you can be sure of some positive comments about your company from the winner.

Keep it short

No-one wants a newsletter to scroll down for what seems like an eternity, so try to keep your message short and clear. If you have articles for your newsletter, just put an extract of it in your newsletter and then link back to your site for the whole article. Doing this not only keeps your newsletter short, but also drives recipients to your website. What’s even more useful is that you will also be inadvertently adding content to your site, which will get picked up in the search engines, and improve your ranking.

Matching Design with Web Site Branding

With parts of the population still unsure about trusting e-commerce, you must do everything to alleviate their fears. With one of the most recent scams being phishing, the recipients will be wary about trusting newsletters that may or may not be from the actual company. One of the best ways to maintain trust in the newsletter is to have it branded to match your website. Not only does it maintain trust in the validity of the sender but also that you are a professional company. Branding is always important.

Subject Line Tweaking

Though I have gone on about this in my blog quite a few times, I cannot stress how important a decent subject line is. If you’re receiving low open rates you have to look at why, and if you’re not receiving massive amounts of bounce emails, then the problem is probably stemming from your subject line. I have posted a couple of blogs on subject lines here and here.

mailingmanager is a full e-marketing solutions company that also offers spam filter analysis on its customers email campaigns. Visit the website or contact the company on info@mailingmanager.co.uk