Search Engine Optimization

All phases of project must confirm to proven SEO process to be successful. Initial and ongoing monthly analysis, modification, testing and reporting are necessary. The following rules have to follow, when a site/page is optimized.

1. Each page in the sites should have a unique title.

2. The description and keyword Meta tags carry some weight. On the new generation search engines such as Google, MSN, Yahoo, Jeeves, the description is very important.

3. It would fully examine how pages in your pages in your site are linked to one another’s and, if necessary, prepare a stronger internal linking system through a discrete navigation map applied to the bottom of each page in the site. This mapping system would not reorder links presently coded into the sites. It provide the clean paths necessary to ensure could access all important sections of the site.

4. As a search engine spider can only read text with 1--% efficiency and tend to miss important information phased in images, Flash, java script etc, the body test of the websites is by far the most important element examined by search engine. It would run several tests on the body-text of this site looking fro relationships between keywords and non-keywords in the text, the arraignment of keywords and keyword enriched text, the ratio of keywords to non-keywords. These tests may indicate a need to rephrase some of the text.

5. It would examine how the site is built, paying particular attention to how spiders and live-editors from level to level within the site.

Santanu Boral for nettrackers.net