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Know ebay tactics before shopping online

While tactics are numerous but if you are asked to tell variation between two people selling the same product then you will locate pricing strategy to be the only identifiable difference between the two.

The 'Few Dollars More' Strategy
It's not that you always have to decrease the cost to magnetize consumer but understanding the psychology of people can work wonder. Despite setting the auction’s initial bid, if you offer the same product with few dollars added to its proposed auction bid & with a message saying 'Get it now' then some percentage of population, who had been longing for the product would take it to be an opportunity to avail the product certainly without taking risk in bidding & losing. They actually don't mind paying extra to get what they needed.

The 'One Dollar Less' Strategy
This is simple, but requires an eagle eye on your opponent. As soon as they launch a 'Get it Now' auction for the item you cover, launch your auction for the same item with price tag 1 dollar less than theirs. Any hunt for the product would bring both the results together & you'll have higher probability for your '1 dollar less' price tag.

The 'Free Shipping' Strategy
Consumers really don’t like paying for shipping. You can easily include the 'free shipping' title after adding the transportation cost into the main price. You would be amazed to know how buyers prefer to pay the final price (including shipping) for the 'free-shipping' title, instead of having shipping charges extra. Again the psychological factor, they pay the same final cost at the end, but feel good that they did not pay an unnecessary extra cost for Internet shopping as transportation charges.
About Robert Bell
We are a small family run Online Cosmetic Retail store at www.cosmeticsfairy.co.uk with great prices and useful cosmetic information / tips pages.

View all Articles by Robert Bell

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