In With The Interim

In today's economic climate many interims will be wondering what is going to happen to the demand for interim management. Will this demand fall by the wayside, cut alongside so many other budgets? Or will interest in interim management increase?

The challenges business face, linked to the uncertainty, particularly following such a positive growth cycle, corporates will find it hard to relinquish the feel good factor of recent successes in growth. Faced with these challenges executive teams will be wanting to examine every way in which, on the one hand they can contain costs and limit ongoing financial commitment, whilst on the other, they want to see the result continue to come in. It is here that the secret in the future success of interim management lies.

In times of difficulty Interim Managers offer direct and highly relevant focused expertise to deliver business critical projects. The challenge at this point is to know where to go and who to look for. In who to look for this doesn't specifically relate to a name unless of course the individual has built a very high profile as a 'guru' in their subject. In this instance, who to look for means defining the actual characteristics of the individuals experience and capabilities and directly linking these to the 'fail safe' delivery of business critical projects.

For interim managers wanting to secure their future, in what is a very different market, they need to address their marketing and in particular their networking skills. In the UK it is estimated that the interim management market is worth in the region of £1 billion and of this some £650 million is generated through individual interim managers marketing and networking effort.

So the message from this can be that the market is about to change positively for interim management but personal marketing and promotion will never be as important as it is now.

In the opinion of Intramezzo we see the market levelling, but not declining, prior to a continual growth period derived from a different style of marketing message but linked with much more effective marketing and business development processes.

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By Claire Fisher from Intramezzo, one of the UK's leading Interim Management
and Senior Executive Job providers with over 7 years experience in this sector.