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Himfr.com Reports Godfather to build healthy underwear brand underwear

In the known as "Hometown of Chinese underwear" in Yanbu, Foshan, Guangdong, Sichuan, one from the big man had fought in the underwear industry, containing more than a decade, impressive, accounting for the underwear industry, a heaven and earth - he is with underwear " The Godfather, "said Du Cheng-ping.

In the underwear business deal of Yanbu, on the scale on the strength of Du Cheng-ping Feng Lin, Nanhai, Guangdong Province underwear companies are among the highest. New Year's at the beginning of January 4, in the joyous sound of drums and gongs, Feng Lian companies for more than a thousand workers moved into the new factory in the country thousands of agents, distributors gathered in Yanbu, beginning a new career Du Cheng-ping peak.

Feng Lian underwear company founded in March 2000, is a professional bra, underwear design and development, production and sales company. In this short decade, Feng Lin underwear company from the original one or two hundred thousand people to the present, as well as another plant new ones are to upgrade their business success, which depends on the company's leadership and the concerted efforts of the entire group .

"This will be a new beginning, this year the company will build a fourth high-end lingerie brand." Lotus company's new plant in Maple move and underwear spring and summer 2010 conference, Du Cheng-ping excited to announce. Experienced a few days, intermittent light rain, taking advantage of winter warm sun, the godfather of underwear we are talking about v. the story of his underwear.

Seventeen years of experience in

Du Cheng-ping is China's underwear industry, the first proposed to build a healthy underwear people. Now, his career peak and disciplined management team, bringing together an assortment of executives and technical personnel. "This year is the third promotion of the brand, the six in the second half of this year, in July will launch a fourth high-end brand."

"Now this place has become my second home, are more than 300 days a year and factory colleagues, has deep feelings of Yanbu." Native of Sichuan, Du Cheng-ping said with deep feeling. Because his family in poverty, unable to pay school fees, Du Cheng-ping finished junior high school drop out, and "My life's biggest dream is on the prestigious university, when a Chinese educator."

Although the family poverty, and left him struggling gas infinite passion, so that he always maintained a confident frame of mind. "Success is for those who have come prepared."

Du entered the lingerie sector has also pure luck. In the absence of any technical, Du Cheng-ping was only able to start from the lowest level of production workers, a few days of learning, let him taste of the breadth of the underwear industry, which wants him to spontaneously rises "underwear Godfather" of the idea -- to do underwear industry, we will certainly be the largest and strongest to do that. Since then, because of his careful attitude towards study and identify what is to be led before, only a week's time, he transferred from the production team a more core technology group to learn.

"From production workers to technical workers, to sales staff, to the company's junior management to the management of thousands of people are now able to maker's chairman, each underwear manufacturing sector I have done this are very familiar with." Du Cheng-ping said that in 2001, I founded his own underwear business underwear factory maple lotus. So far, I have been involved in underwear industry, the first seventeen years on the underwear has never been tired before, a passion I'm talking about underwear.

Today, DU has become a collection of R & D, production and sales of large-scale comprehensive well-known lingerie company. Has 18,000 square meters production plant, 4600 square meters of office and living areas, thousands of employees, the company now has "Lian Feng", "Love Dai," "Blue on children," and other brands, product lines include: decorative underwear series, Functional health underwear series, Body body sculpting underwear series, fun underwear series, home casual wear series, thermal underwear series, the far-infrared series of health products.

"Our underwear, whether material or technology-intensive land use, are very high." DU is very proud of their products and businesses, compared to love these brands, they only have on behalf of the factory, is known as OEM, but we own brand, its own sales force, its own customer base. "

Du Feng Lian owned brand, has in 2003, was named "Chinese famous brand" the honorary title in 2004, Feng Lin was awarded "AAA +, and the letter of credit enterprise certification" and "consumer preferred brand." The first person to make health underwear

"A new concept of health underwear, how in six months, one year to become known brand throughout China, many people with the stars. However, I use popular endorsement, word of mouth advertising than other better." Du very confident their approach.

Du said the Ai Dai healthy functioning underwear, underwear with the functions of the Body at the same time has all the underwear does not have functions. All functions not just to say, but through product demonstrations to prove. First Church of customers wearing the right underwear knowledge, so that customers know what she should wear underwear. "Love Dai" health functional underwear, lingerie market can be called the biggest cake.

Statistics show that modern medical science: 60% of chest diseases with the bra on, increasingly high incidence of breast also proved this point. From the early to hide the ugly, Sweat-absorbent, to the second-generation decorative sexy, and then to the third-generation combination of a number of human health science underwear. History tells us that the developed countries underwear: design science, health, a new bra will replace the ordinary decorative bra.

Du Cheng-ping said that the health lingerie love Wanda three main functions: Function First, to manage and guide the flow of fat to achieve Breast, Body efficacy. Second, the focus function of the body parts by adding special protective material, the effective shielding, blocking electromagnetic radiation, to protect human health. Function of three functional health lingerie love Dai-containing substances beneficial to humans, the main role of the micro-circulatory system in the human body: the lymphatic system, activating the body of water molecules (inert water to change the activity of water) and so on, through a period of time dressed up: To improve the human metabolism, the promotion of metabolic toxins, heavy metals, such as discharge, purify the blood, balance the body pH, activation of cells, capillaries and lymphatic vessels to expand, improve microcirculation, improve resistance to disease immunity.

Du sincerely expressed that women's health care, transmission underwear culture, women's health services. Must have a high sense of social responsibility as a goal is not to make two underwear little money, but for women's health, a new underwear concept spread to the whole country.

Next, DU has a more ambitious plan, he said, to spread a sense of pride we do underwear, which is doing underwear corporate social responsibility, through the health of China this year, product line of large-scale activities, for national dissemination: adoption and performing arts companies and communication companies in order to have the activities of each of the provinces across the country. Holding a series of charity performance of activities and auction proceeds from the donor community agencies as well as breast agencies, donor breast in patients with poorer families, thus bringing the Maple lotus corporate social responsibility concept and spread.

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