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In this day and age, it is important that people have options like the auto title loan to provide instant cash when there is an urgent need
Police pension buyouts are becoming more and more popular for retired police officers who have served their communities bravely for many years
Bad credit borrowers can find to get good offers and unsecured personal loans hard from there.
At some point, those involved in the direct mail industry have heard a story about a direct mail project that took a costly turn at the moment of mailing because someone failed to check if the format and content of the mail piece met post office direct mailing requirements.
Like my non-profit client who had a showpiece brochure printed before letting me review. The address panel placement did not meet the Address Standard for Commercial Flat Size mailers. They had 3 options:
1) Print and insert into an envelope,
2) Apply an address label over the misplaced address panel or
3) Pay the first class postage for the direct mail piece.
Because the image of the piece was critical, they had no choice but to pay the higher postage at 3 times the rate they had budgeted for their direct marketing campaign.
A simple email during the initial design stage would have allowed me to identify the costly issue.
Now more than ever, due to the USPS effort to improve processing efficiencies as well as identify additional revenue opportunities, a clear understanding of postal regulations is crucial to insure that direct mail packages are designed for optimal postage savings. No one can afford to absorb expensive re-work in direct marketing budgets or delays that could sabotage the project.
Whose responsibility is it to check the rules….the designer, the printer, the lettershop or the mail owner? Ultimately, it’s the responsibility of the mail owner to make sure their design meets postal regulations. Should they be expected to know all the rules? No.
I work at the direct marketing services company DCG West in Seattle (www.dcgwest.com) that has over 100 years of combined postal regulation experience and we still get stumped occasionally.
So, what’s the best way to check the rules? Contact your account service person at your mailhouse, like DCG West. They will do the legwork for you and find the answer. Be sure to get the response documented so that you are not caught in a he said/she said argument later on.
I would strongly recommend that you take a few minutes to familiarize yourself with recent significant changes in postal regulations at www.USPS.com. The staff at DCG West can also assist you with any questions.
If you want your DM project to mail on time and on budget, MIND THE RULES!
For more information on direct mail print, database marketing, lettershop, mail services and postal regulations, visit www.dcgwest.com
The word is out: ‘Cisco Unified Communications Manager Express' (CUCME) is Cisco's new ‘Call Manager Express system' (CME). Both concepts are pretty much identical, with the slight difference that the IP Telephony software now runs on Cisco routers; the software is installed in the router's flash memory.
The eastern part of the countries, the leather exports probably may witness a 20-25 percent decline which may in turn hit the performance of allied industries such as leather glove, handbag and garment manufacturing as well.
State pension buyouts are providing the opportunity for retired state government employees to get the cash they need to do things they once thought was impossible
Firefighter pension buy outs offer a unique opportunity for retired firemen and firewomen who have served their communities and want to spend their hard earned pension payments now instead of waiting for them to come monthly or annually
When you’re ready to retire after 25, 30 or 40 years with the military or police force, selling pension payments might not be the first thing on your mind
If you have spent at least 25 years of your career in the military and are receiving a pension, you may qualify for a military pension buy out
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