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The Inredible Hulk opened last week with some, uh…Incredible Hollywood results. Clearly overshadowing it’s box office bomb of a
The green giant with anger problems, played by Edward Norton, earned $54.5M this last father’s day week, topping M. Night Shyamalan’s The Happening, Dreamwork Picture’s Kung-Fu Panda, which has grossed over $118M since it’s release two weeks ago. Placing in fourth and fifth are Adam Sandler’s You Don’t Mess With the Zohan, which has made $68.8 since its release, and Indiana Jones and the Kingdom of the Crystal Skull is still pretty strong considering it’s May 23 release. It made 13.5 last weekend, putting it’s total gross to a mouth watering $275.3M.
However, it’s not all good news for our raging giant. It seems that the American Medical Association is quite offended, or waving a moral finger at the film’s producer and director. The complaint was because of “gratuitous depictions of smoking.”
“Hollywood studios should be especially embarrassed for using comic-book movies, which they market to children and know youth will want to see, to promote tobacco,” Ms. Diane Fenyk said, who is the president of the advocacy group A.M.A alliance.
General Thunderbolt Ross, played by William Hurt, is “rarely seen without a smoke spewing-cigar.’ The angry Physicians are obviously worried that kids will take such an impression of General Ross, that the movie will turn out to be an advertisement for cigar or cigarette smoking. On the other hand, it seems that people have yet to complain about the movie promoting that kids paint their skin green and start bashing and beating the crap out of others as a form of anger management.
Universal Studios reps have commented that the studio “prominently place[d]” a parental advisory about scenes with smoking in it’s advertising campaign. However, Marvel hasn’t made any comments as of now.
